Latest
19
Mar
Your best result may be temporary
Most founders see "improved gross margin by 30 points through BOM optimization" and think they are looking at
2 min read
13
Mar
Your next threat was visible, but you stayed home
A founder you have never heard of will launch against you in a few months. Their product is out in
2 min read
11
Mar
They didn't ask a single question. That's the problem.
My mom ran a landscaping business in the suburbs, and she taught me more about supplier management than I expected.
2 min read
06
Mar
This box knows more than your dashboard (RMA)
Many consumer brands are paying for product intelligence every single month. And every single month, they throw it in the
2 min read
02
Mar
Motion is not progress
The best advice I ever received is dead simple and absurdly effective. It has helped me more times than I
2 min read
25
Feb
Hardware runs on 3 variables
Hardware is brutal. After enough burned cash and hard lessons, I can tell your survival comes down to three variables.
2 min read
19
Feb
Your lab has a memory leak (sample management)
The most expensive thing in your lab is not the prototype. It is the unmarked bag of parts nobody remembers
2 min read
17
Feb
G10 The bench test was wrong (Tolerance stack-up)
Most hardware founders think a thorough bench test means the design is validated. It usually means your sample happened to
2 min read
16
Feb
Your spreadsheet was polite. Reality is not
Most founders think they know their unit cost because they priced out a BOM. They priced out the wrong one,
2 min read
14
Feb
The line item that lies (but not on purpose)
This is the most durable decorative finish you can put on hardware. It is also the most expensive one to
2 min read