G01 MOQ: Minimum Order Quantity
Your supplier just quoted you 3,000 units minimum. You only need 500. Now what? Don't walk away
Hardware is the CAC. Subscription is the Profit
Most hardware founders think subscriptions are an "ownership tax" that customers hate. They're right to worry,
This will kill your hardware startup
You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired
You think you are qualifying a supplier. In reality, the supplier qualifies you.
Your title is costing you money in China. Quietly. Every week.
Here is the truth: factories do not sell to
"The US version is easy"
Your factory told you "US version is easy." If you believed it, the same thing as in the
This is what you want your supplier to have
This is what nobody tells you about selecting suppliers. Most 70-page audit reports mention it, but almost none treat it
You just PAID for the molds. But do you OWN them?
Most founders use "OEM" as a synonym for "factory."
In China and SEA, that is how
In Hong Kong, you need cash. Or this.
I once crossed into Hong Kong with exactly three things: my passport, my phone, and a single HKD 10 coin.
Don't fly to Shenzhen (SZX)
The flight to Shenzhen is not the problem.
The problem is the choice most founders get:
* Pay a premium for
Your factory is ghosting you? They are just napping
12 pm in China is not a time. It's an off switch.
If you have ever worked with