When you see NRND, don't panic
The IC you selected six months ago just showed an NRND flag. Your instinct is to panic and redesign. That
G03 AQL
Your inspection report says "passed." Your ops team says quality is handled. But many teams ordering inspections cannot
This is how $200 saves you $200,000 (Pre-shipment inspections)
Your supplier just sent you photos of the finished goods looking perfect.
Those photos are marketing, not evidence. If you
G02 Golden Sample
I've seen founders send perfect drawings and tolerance stacks, then act surprised when the production unit feels "
Crowdfunding is not free cash
The most common misconception I hear from founders: "We will launch on Kickstarter and the backers will come."
Lawsuits don't ship products
Hardware founders often think the supplier contract is protection. In practice, it rarely is. After a decade of building hardware
G01 MOQ: Minimum Order Quantity
Your supplier just quoted you 3,000 units minimum. You only need 500. Now what? Don't walk away
Hardware is the CAC. Subscription is the Profit
Most hardware founders think subscriptions are an "ownership tax" that customers hate. They're right to worry,
This will kill your hardware startup
You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired
You think you are qualifying a supplier. In reality, the supplier qualifies you.
Your title is costing you money in China. Quietly. Every week.
Here is the truth: factories do not sell to