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14
Jan
G01 MOQ: Minimum Order Quantity
Your supplier just quoted you 3,000 units minimum. You only need 500. Now what? Don't walk away
2 min read
13
Jan
Hardware is the CAC. Subscription is the Profit
Most hardware founders think subscriptions are an "ownership tax" that customers hate. They're right to worry,
2 min read
07
Jan
This will kill your hardware startup
You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired
2 min read
05
Jan
You think you are qualifying a supplier. In reality, the supplier qualifies you.
Your title is costing you money in China. Quietly. Every week.
Here is the truth: factories do not sell to
3 min read
02
Jan
"The US version is easy"
Your factory told you "US version is easy." If you believed it, the same thing as in the
1 min read
31
Dec
This is what you want your supplier to have
This is what nobody tells you about selecting suppliers. Most 70-page audit reports mention it, but almost none treat it
1 min read
29
Dec
You just PAID for the molds. But do you OWN them?
Most founders use "OEM" as a synonym for "factory."
In China and SEA, that is how
2 min read
26
Dec
In Hong Kong, you need cash. Or this.
I once crossed into Hong Kong with exactly three things: my passport, my phone, and a single HKD 10 coin.
2 min read
22
Dec
Don't fly to Shenzhen (SZX)
The flight to Shenzhen is not the problem.
The problem is the choice most founders get:
* Pay a premium for
2 min read
19
Dec
Your factory is ghosting you? They are just napping
12 pm in China is not a time. It's an off switch.
If you have ever worked with
2 min read