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27
Jan
When you see NRND, don't panic
The IC you selected six months ago just showed an NRND flag. Your instinct is to panic and redesign. That
2 min read
26
Jan
G03 AQL
Your inspection report says "passed." Your ops team says quality is handled. But many teams ordering inspections cannot
3 min read
22
Jan
This is how $200 saves you $200,000 (Pre-shipment inspections)
Your supplier just sent you photos of the finished goods looking perfect.
Those photos are marketing, not evidence. If you
2 min read
20
Jan
G02 Golden Sample
I've seen founders send perfect drawings and tolerance stacks, then act surprised when the production unit feels "
2 min read
19
Jan
Crowdfunding is not free cash
The most common misconception I hear from founders: "We will launch on Kickstarter and the backers will come."
2 min read
15
Jan
Lawsuits don't ship products
Hardware founders often think the supplier contract is protection. In practice, it rarely is. After a decade of building hardware
2 min read
14
Jan
G01 MOQ: Minimum Order Quantity
Your supplier just quoted you 3,000 units minimum. You only need 500. Now what? Don't walk away
2 min read
13
Jan
Hardware is the CAC. Subscription is the Profit
Most hardware founders think subscriptions are an "ownership tax" that customers hate. They're right to worry,
2 min read
07
Jan
This will kill your hardware startup
You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired
2 min read
05
Jan
You think you are qualifying a supplier. In reality, the supplier qualifies you.
Your title is costing you money in China. Quietly. Every week.
Here is the truth: factories do not sell to
3 min read