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08
Dec
The day cheap parts get expensive
Imagine you are a hardware founder. An order is about to ship next week. 10K units, $100 gross margin each.
2 min read
05
Dec
The Importance of "Tea Test"
I call this the "tea test". It's the simplest way to get the best possible deal
2 min read
03
Dec
Build in China
If I were a hardware founder building a new electronics product today, in what country would I start mass production?
2 min read
02
Dec
Make it simple
Founders, it sounds counterintuitive, but hear me out. In wearables, every fraction of a millimeter matters. You fight to reduce
1 min read
01
Dec
Why contracting Foxconn will destroy your startup
The size of your key suppliers is crucial for your hardware startup. Suppliers of the wrong size will literally kill
1 min read
27
Nov
I don't just assign serial numbers
I don't just assign serial numbers to my products. I create a strategic numbering system. Here's
3 min read
13
Nov
I do not offer discounts
Discounts are bad. Mostly. Here’s why.
First, discounts create a habit in your customers to delay the next purchase
1 min read