GTM (Go To Market)

The most common misconception I hear from founders: "We will launch on Kickstarter and the backers will come."

Most hardware founders think subscriptions are an "ownership tax" that customers hate. They're right to worry,

You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired

If I were a hardware founder building a new electronics product today, in what country would I start mass production?

The size of your key suppliers is crucial for your hardware startup. Suppliers of the wrong size will literally kill

Discounts are bad. Mostly. Here’s why. First, discounts create a habit in your customers to delay the next purchase