GTM (Go To Market)

07
Jan
This will kill your hardware startup

This will kill your hardware startup

You just launched your consumer product, and everything looks great. Sales are growing, CAC is decreasing, and you just wired
2 min read
03
Dec
Build in China

Build in China

If I were a hardware founder building a new electronics product today, in what country would I start mass production?
2 min read
01
Dec
Why contracting Foxconn will destroy your startup

Why contracting Foxconn will destroy your startup

The size of your key suppliers is crucial for your hardware startup. Suppliers of the wrong size will literally kill
1 min read
13
Nov
I do not offer discounts

I do not offer discounts

Discounts are bad. Mostly. Here’s why. First, discounts create a habit in your customers to delay the next purchase
1 min read