Playbooks

25
Feb
Hardware runs on 3 variables

Hardware runs on 3 variables

Hardware is brutal. After enough burned cash and hard lessons, I can tell your survival comes down to three variables.
2 min read
19
Feb
Your lab has a memory leak (sample management)

Your lab has a memory leak (sample management)

The most expensive thing in your lab is not the prototype. It is the unmarked bag of parts nobody remembers
2 min read
10
Feb
The default that ships defects

The default that ships defects

You can pass every functional test at the factory and still ship a product that falls apart in a week.
2 min read
04
Feb
Two meetings a day

Two meetings a day

The founder who lost their best supplier pricing did everything right on the factory floor. Then they rushed through lunch.
2 min read
22
Jan
This is how $200 saves you $200,000 (Pre-shipment inspections)

This is how $200 saves you $200,000 (Pre-shipment inspections)

Your supplier just sent you photos of the finished goods looking perfect. Those photos are marketing, not evidence. If you
2 min read
15
Jan
Lawsuits don't ship products

Lawsuits don't ship products

Hardware founders often think the supplier contract is protection. In practice, it rarely is. After a decade of building hardware
2 min read
15
Dec
These are your SOPs. Can these workers read them?

These are your SOPs. Can these workers read them?

Recently, I saw an SOP (Standard Operating Procedure) where the device's enclosure was named "a dwelling."
1 min read
08
Dec
The day cheap parts get expensive

The day cheap parts get expensive

Imagine you are a hardware founder. An order is about to ship next week. 10K units, $100 gross margin each.
2 min read
27
Nov
I don't just assign serial numbers

I don't just assign serial numbers

I don't just assign serial numbers to my products. I create a strategic numbering system. Here's
3 min read